The Transforming Position of Nearby Tv Sports activities Broadcasting

If you can find been one immutable rule all over American television record, it's been area news. Just about from The instant the station very first signed on air, they started carrying local news wherever sports often performed An important function. A lack of regular programming resources in these early years led several stations to show to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its initial broadcast was a specialist baseball activity ("NBC History", 2003). When building regional newscasts to go well with their viewers, these stations ordinarily integrated sports activities and climate. One example is, in 1961 WKMG begun its first complete-time news department in Orlando. Newscasts contain Frank Vaught's sports activities studies ("The historical past of," 2003).

Athletics have held a dominant situation in community information broadcasting for various yrs, but new field traits have termed into dilemma this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional sports activities segment. “Sports is amongst the final areas of Television set wherever persons do factors the best way they always have,” suggests tv executive Elliott Wiser. “(Today) a completely new tactic is required” (Deggans, 2000).

Difficulty for Nearby Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Undertaking for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Altering channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood TV Athletics

None of this is Great news for your area television sporting activities sector, that's increasingly underneath scrutiny from station execs. Regardless of its common presence in just neighborhood newscasts, sporting activities have prolonged been considered a "tuning" issue. Based on a study by the Radio and tv Information Directors Basis, only 31% of viewers said they have been 'very intrigued' in sporting activities and 32% have been 'to some degree interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire within the weather conditions. "Sporting activities are incredibly polarizing." stated tv information consultant Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Studies have proven that Gals are considerably significantly less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no person is listening will not be a very good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have lowered their allotted time. Dependant upon the working day of your 7 days (weekends have more sports time), sports segments have historically obtained amongst 3 and five minutes 스포츠중계 of neighborhood news coverage. Now that quantity is down to about a minute. In 2002, Pittsburgh's KDKA Reduce the time for sports by just a few and a 50 % minutes for 3 hrs of reports. Other folks while in the sector have applied new methods, like sports tales that concentration far more on men and women than scores or cater into a wider information viewers. "What we're trying to do now could be treat sporting activities as information," states KDKA news director Al Blinke. “We wish to do a thing over and above sports activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Alterations in neighborhood sports may very well be a reflection of the huge upheaval happening throughout broadcast information. When the sporting activities sector is no more Secure, How about other news things? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) explained, “[All of this] forces us to reexamine the [news] product.”

On a more speedy degree, variations while in the local athletics sector directly influence A large number of aspiring sportscasters. Stations that happen to be decreasing their motivation to sports may also be lessening their sports workforce stages, which impacts The work marketplace. A different information director stated, "[Athletics on newscasts] is dying." “We went from two comprehensive-time sportsmen to one entire-time, a person in control of the news a few times a week, and it had been a combat to remain there.”

Similarly important, adjustments in how sporting activities are presented are forcing sports broadcasters to understand new approaches. Now not can sportscasters focus on scoring. They've to produce the presentation far more partaking for normal admirers. This is also essential for journalism educational institutions across the country, which have to document what stations want inside the sports activities sector and update their education curricula.

Will these improvements get the job done or persist? Sporting activities journalist Chuck Finder (2002) commented over the improve in KDKA, “Enable’s reserve final judgment until September, when the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”

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